The Publishing Prize
An annual juried contest for advertisements, films, websites, newspapers, magazines, books and other printed matter in English or Swedish.
Since 1990, we have awarded The Publishing Prize for commendable editorial and marketing communication.
- Print categories since 1990
- Website categories since 2004
- Film categories since 2015
- Advertisement categories as of 2022
The Publishing Prize, which is independent of industry organizations, is a comprehensive communication contest. It embraces most established forms of communication.
For a message to get across, so much more than good design is required. Therefore the Publishing Prize jury also assesses textual content, visual content and – depending on the type of contest entry – idea (ad), direction (film), technical execution (print) and usability (website).
Who can enter?
• either the company/organization (or equivalent)
• or the agency/studio (or equivalent), in consultation with the client
• or a printing or production company in consultation with the client
Competitors (and winners) in The Publishing Prize have encompassed both large and small players in the industry. Entries include in-house productions on limited budgets as well as those from established creative agencies and publishers. Good communication does not necessarily require a fat wallet!
The jury consists of active communicators such as photographers, graphic designers, film producers, journalists and editors. They examine, evaluate and compare the entries, which are judged using a number of criteria. The judging criteria and the jury’s ranking points are public.
Winners will receive a statuette and a certificate. All nominees will receive a certificate, and a document which shows how the jury has scored the nominated entries.
In addition to three Grand Prix awards, and first prizes within each category, in some years we also award a Publishing Prize Petit Prix.
To the nominees and winners, The Publishing Prize means:
• PR and publicity You can tell the world about your success in the contest. Nominees and winners are announced in press releases and on the contest website.
• Prestige The Publishing Prize is one of the longest-running comprehensive contests in the field of communication. Even to be nominated into the final selection list is a mark of quality.
• Stimulation To excel in The Publishing Prize is a recognition that stimulates and provides an energy boost.
Both winners and nominees may use the appropriate Publishing Prize badges in their publicity and marketing for an unlimited time.
What contestants have said about The Publishing Prize
“So accurately specifying the criteria and having such a comprehensive assessment gives weight to the contest.”
Per Torberger, CAP & Design
“Immediately after winning The Publishing Prize for our website, there was a tenfold increase in the visits to the site. Later it stabilized on eightfold.”
Patric Hadenius, Research & Progress (Forskning & Framsteg)
“To take part in the contest provides inspiration and ideas for improvements. It is also motivating for those coworkers who publish on the site as part of their job.”
Eva Tinnerholm, webmaster, Tyreso municipality
“The publicity we received in connection with winning The Publishing Prize was, in my opinion, a direct cause of UNESCO appointing our Gammelstad Village a World Heritage site.”
Sven Olov Hederyd, Lulea municipality
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The story of publishing
Ca 4000 years ago The Phoenicians create the world’s first alphabet.
Ca 200 Runes come into use in the Scandinavian countries.
1454 Gutenberg prints the first European book.
1528 The word publishing begins to be used in England in the sense of to publish a book.
1605 The first regularly published printed newspaper begins to be published in Strasbourg.
1723 Benjamin Franklin opens his printing house in Philadelphia.
1766 Freedom to publish: The world’s first freedom of the press regulation is enacted in the constitution of Sweden, thereby abolishing censorship of newspapers, magazines, books and other printed matter. In France, the corresponding law is passed in 1789 and in the United States in 1791.
1806 The Times of London starts using news graphics.
1926 Television.
1937 SPAM (acronym for Shoulder Pork and hAM) is introduced. This preserved meat became the default meal for millions of soldiers in World War II. It would later become the name for electronic junk mail.
1971 The first e-mail.
1985 Desktop publishing is born.
TV4’s Broadcast Media winners in the first Publishing Prize.
1990 The Publishing Prize is launched in Gothenburg in the centre of Scandinavia.
1993 Adobe announces PDF.
1994 Breakthrough for the Internet.
1999 The Publishing Prize introduces web categories.
2007 Apple launches the iPhone.
2011 Smart phones surpass personal computers (including tablet devices and stationary computers) in sales statistics (total sales worldwide).
2015 The Publishing Prize introduces film categories
2018 The Publishing Prize surpasses 1000 winners and institutes its Hall of Fame
2022 The Publishing Prize introduces advertisement categories as well as categories for digital publications